The meat and dairy industries spend millions of dollars on public relations and advertising to shape public opinion. These campaigns marginalize plant-based foods as “ultra-processed” and “unhealthy” while promoting meat and dairy as “natural” and “environmentally friendly.” Their investments are paying off. As consumers embrace the misinformation, they are making food choices that are worse for their health, the planet, the animals and vegan businesses.
VegMediaWatch was created to reverse this trend and improve the portrayal of veganism and plant-based foods in the mainstream media.
Through respectful, fact-based social media posts, VegMediaWatch endeavors to hold journalists and news outlets accountable for publishing biased stories that misrepresent plant-based foods and veganism. VegMediaWatch also amplifies reporting that fairly and accurately portrays plant-based foods and veganism.